Children at Parkside School, Norwich, star in pop video for anti-bullying campaign Bullying Stinkz

Ellie Bea Hitchcock-Wyatt, 16, launched Bullying Stinkz with her mother, Jacqueline, after turning to the American comedy series Ugly Betty for inspiration after being bullied at a series of schools.

The campaign has received celebrity backing from Eamonn Holmes, Gabby Logan and Ugly Betty actor Michael Urie, and aims to teach young people about equality and the importance of celebrating differences and including others.

Ellie Bea has written a pop song GR8 AS U R to help get the message across, and was joined by Canadian comedian Tanyalee Davis when filming of the pop video got under way at Parkside School in Norwich yesterday morning.

Ellie Bea said: “Tanyalee is the first of a number of stars who have agreed to be part of the GR8 AS U R recording. I am not allowed to say who the others are yet – all I can say is watch this space.”

Bullying Stinkz will be filming GR8 AS U R in different schools around the UK and abroad, and plans to finish with in a big film shoot back in Norwich where everyone will be invited to take part – including some of the celebrities involved in the project.

Barry Payne, head of Parkside School, said: “All the children are really excited about being the first to sing this song and being part of a real pop video. It’s a great way of getting the message across that we all come in different shapes and sizes and what matters most is accepting who you are and making the most of it, whilst allowing others to do the same.”

Ellie Bea has been shortlisted for a Bernard Matthews Youth Award for co-founding the social enterprise with her mother.